If you’re a business owner or entrepreneur, how can you use storytelling for business?

Storytelling as a business tool

Humans have always told stories and they’re a vital part of our daily communication, but stories have meaning beyond entertainment value. In fact, storytelling is a strong business skill and when implemented effectively, it can boost a business in a number of ways, such as improving customer loyalty, creating a strong marketing strategy, increasing profit, and so on.

Why tell stories

Telling stories is an essential way that we connect with each other, helping us to build empathy and understanding amongst a group of people. Stories serve different functions and uses: to entertain, to inform or to unify.

The Importance of Storytelling

Imagine that you’re trying to convince your team or clients about the new service or product you are trying to sell. You can always go by the usual methods and tell them all about the advantages of a particular product.  Or you can captivate them with a story. The old way ensures your audience is bound to get bored with the technical talk.

Storytelling introduces a casual aspect that captures the attention of the audience.

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I love Ted Talks and having the opportunity to be part of one was the highlight of 2019.   Find out why we will never have robots doing our speaking for us.  If you want to know how to apply and get picked to do a Tedx, get in touch.

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