Find out why you
We live in a world where everyone is doing the same sort of thing, however they are not doing it the way you do it. Find out your unique selling point and what you have to tell people so that they work with you.
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People trust people
They want to know if you are going to get them. If you are going to be easy to work with. They need to know more about you the person before they will give you their money to help them.