Storytelling will be the Biggest Business Skill you can develop.

‘Facts and figures are forgotten. Stories are retold.’ -Jeffrey Gitomer

In 1995, a computer programmer started auctioning off stuff on his personal website. AuctionWeb, as it was then known, was really just a personal project, but, when the amount of web traffic made it necessary to upgrade to a business Internet account, Omidyar had to start charging people fees. He actually hired his first employee to handle all the payment checks. The site is now known as eBay.  

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A trip to Milan gave a young marketer working for a Seattle coffee bean roaster an idea for upscale espresso cafes like they have all over Italy. His employer had no interest in owning coffee shops but agreed to finance Schultz’s endeavor. They even sold him their brand name, Starbucks.

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Stories create an emotional power that move audiences.