Once upon a time…..

Once upon a time…..

Uncategorized, story telling
We all love a good story. As humans, we evolved through the ability to pass on information to people through stories. In the past, storytellers were welcomed with open arms as they bought information, history, and entertainment to villages and towns. Our fairy stories are filled with morals, warnings and inspired messages that we have loved for generations. And yet, many business owners do not see the strength of incorporating their stories into their business message. Often they tell me they do not have a story. People think that only those who have gone through trauma, or done something heroic, or achieved a great award have stories. You are wrong. We all have a story in us. We have our own personal stories. We have those stories of how we achieved something. We…
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The importance of storytelling in business.

The importance of storytelling in business.

Uncategorized, Public speaking, story telling
  DECEMBER 07, 2018 - SOPHIE THOMPSON  Humans have always told stories and they're a vital part of our daily communication, but stories have meaning beyond entertainment value. In fact, storytelling is a strong business skill and when implemented effectively, it can boost a business in a number of ways, such as improving customer loyalty, creating a strong marketing strategy, increasing profit and so on. In this article we discuss the importance of storytelling in business and provide examples. Why is storytelling important in business? Storytelling conveys purpose and businesses with purpose are noticed and win the loyalty of consumers. So it's not enough to have a product or service that solves a problem - your company needs to stand out. We have discussed the reasons as to why storytelling…
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Why Stories or story-telling

Why Stories or story-telling

Uncategorized, Public speaking, story telling
‘Facts and figures are forgotten. Stories are retold.’ -Jeffrey Gitomer If you’re mathematically oriented then MAYBE you’ll remember the charts and graphs someone shows you in a presentation. And sometimes charts and graphs are really necessary to get to the specifics, but the real power of persuasion in the presentation is the story. Not long ago, I used to believe I wasn’t very good at telling Stories. It wasn’t a shyness on my part or esteem issues, but I didn’t really understand that my stories were actual stories, that my stories were the real deal, the lifeblood of persuasion. We all have stories. It might not be the most obvious story, but something tangential to your life. . . maybe your grandparent’s struggle, or a triumph over adversity or something…
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