The importance of storytelling in business.

The importance of storytelling in business.

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  DECEMBER 07, 2018 - SOPHIE THOMPSON  Humans have always told stories and they're a vital part of our daily communication, but stories have meaning beyond entertainment value. In fact, storytelling is a strong business skill and when implemented effectively, it can boost a business in a number of ways, such as improving customer loyalty, creating a strong marketing strategy, increasing profit and so on. In this article we discuss the importance of storytelling in business and provide examples. Why is storytelling important in business? Storytelling conveys purpose and businesses with purpose are noticed and win the loyalty of consumers. So it's not enough to have a product or service that solves a problem - your company needs to stand out. We have discussed the reasons as to why storytelling…
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Why Stories or story-telling

Why Stories or story-telling

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‘Facts and figures are forgotten. Stories are retold.’ -Jeffrey Gitomer If you’re mathematically oriented then MAYBE you’ll remember the charts and graphs someone shows you in a presentation. And sometimes charts and graphs are really necessary to get to the specifics, but the real power of persuasion in the presentation is the story. Not long ago, I used to believe I wasn’t very good at telling Stories. It wasn’t a shyness on my part or esteem issues, but I didn’t really understand that my stories were actual stories, that my stories were the real deal, the lifeblood of persuasion. We all have stories. It might not be the most obvious story, but something tangential to your life. . . maybe your grandparent’s struggle, or a triumph over adversity or something…
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Marketing by not Marketing

Marketing by not Marketing

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 Many times local civic or social organizations look for experts from various businesses to come and give a presentation about your area of skill. The Rotary, Ladies clubs and Masons are just a few who are always on the look for good public speakers to address their groups. So if you get a chance to speak to these groups, its easy to see these as tremendous business opportunities for marketing. The problem is that these groups restrict you to only address your field of expertise and do not allow marketing of any kind when you come to speak to their membership. This could be a pretty frustrating situation. Many times these men's groups are fraternities of the most successful business people in your area. And because these groups meet monthly…
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Maintaining Focus in Public Speaking

Maintaining Focus in Public Speaking

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A public speaking situation can be intimidating for even the most seasoned of public speaking professionals. That is because when speaking to a live audience, you really never know what is going to happen. Never mind the freak occurrences of problems with the audience and the room, you as a human being could be subject to momentary memory halts that often come as the result of nervousness or just looking up and seeing all those eyes looking at you. So much of the discipline of giving a public presentation is to establish an internal structure to your talk that helps you stay on task and maintain the focus of your subject for the entire time you are speaking. That structure can also be of huge value in helping you gauge…
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The Benefits of being a presenter

The Benefits of being a presenter

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Even though the first reaction of lots of people to giving a presentation is "What do I have to do to get out of this?" there are many benefits - personal and professional - to be gained from being a presenter. Some people see public speaking as challenging and rewarding, professionally and personally. • Financial - you might enjoy fundraising or appealing to investors • Converting people - no matter what your field, whether it's technical, political, self-improvement, or some other area, your goal is to get the hearts and minds of other people to understand your view • Admiration - whether it's corporate or personal, public speaking is your chance to stand out and gain respect • Satisfaction - giving a good presentation should leave you with a feeling…
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It’s all in the Voice

It’s all in the Voice

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Maybe one of the most common occurrences that happens in a public speaking situation is to see someone in the audience go to sleep on you. When you are the one going to sleep, you just hope the speaker doesn’t notice. But when you are the speaker, you know that you do notice and you wonder what you are doing wrong. You worked hard on your speech and you thought it was pretty interesting stuff. So why do they doze off? Well you are in good company if you see that happen. For some reason this phenomenon happens routinely in churches all over the country every Sunday morning. And that preacher is a skilled public speaker who you would think could keep that crowd riveted. But in many public situations,…
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Lest we forget

Lest we forget

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That speaking is the one thing that allows us to communicate with each other and the rest of the world. So why are some people so bad at it. It is not that they cannot speak, they lack the ability to communicate. Communication is about listening to the other person involved. Even when we are speaking from a stage, you have to be able to read the audience, understand when things are not working and have a backup plan. So many speakers just speak at an audience. The problem then is that the audience resent being spoken at, and as they can't just walk out (unless you are so bad you have offended them), they have to put up with you and they just walk out resenting the waste of time and only ever…
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