DECEMBER 07, 2018 – SOPHIE THOMPSON
Humans have always told stories and they’re a vital part of our daily communication, but stories have meaning beyond entertainment value. In fact, storytelling is a strong business skill and when implemented effectively, it can boost a business in a number of ways, such as improving customer loyalty, creating a strong marketing strategy, increasing profit and so on.
In this article we discuss the importance of storytelling in business and provide examples.
Why is storytelling important in business?
Storytelling conveys purpose and businesses with purpose are noticed and win the loyalty of consumers. So it’s not enough to have a product or service that solves a problem – your company needs to stand out.
We have discussed the reasons as to why storytelling is important below.
When you come up with an idea for your business there will be a story behind it – whether it’s to do with developing a new product or growing your business. Tell this story and provide the context so your customers and stakeholders understand why your service or product is worth buying/investing in.
Your idea has been created to solve a problem so tell the story of how you were affected by this problem and how this led to your product/service. Ensure that you’re making the story relatable to the audience by using real-life situations as this makes it easier to see why your goods will add value to their lives.
Using storytelling in this way helps the audience to connect with you so they trust you, the human, and therefore they trust the brand. This is especially the case when the story is very relatable, which also has the added benefit of being easier to understand and more memorable as it’s personally relevant – the audience can see themselves as the character in the story.