Let me ask you something.
- Do you love your elevator pitch?
- Do you hate having to do your 60-second pitch when networking?
- Do you struggle to tell people what you do?
You see… Some people think that they need to tell people everything. Their whole life story in 60-seconds.
Others think that people need to know all the various therapies, treatments, methods and anything else they can throw into the mix is what people want to know.
Do you want to know the truth?
The truth is that people just want to know if you have the answer to their problem. Can you help them achieve something, deliver something, get over something. People buy solutions to problems. Generally, they don’t really care how you do it, just that you can.